Google Analytics Setup for VRV Main

Step 1: Create New Google Analytics 4 Property

1. Go to Google Analytics
2. Click “Admin” (gear icon)
3. Create a new Property (not Account)
4. Name it: “Valor Rate Ventures - Main Site”
5. Set website URL: https://valorrate.com
6. Choose appropriate business category

Step 2: Get Your Measurement ID

1. In your new property, go to Data Streams
2. Click Add stream → Web
3. Enter: https://valorrate.com
4. Copy the Measurement ID (format: G-XXXXXXXXXX)

Step 3: Update Analytics Code

1. Open _includes/analytics.html
2. Replace both instances of G-XXXXXXXXXX with your actual Measurement ID
3. Save and commit changes

Step 4: Verify Installation

1. Use Google Tag Assistant
2. Or check in Google Analytics Real-Time reports
3. Visit your site and verify data appears

Analytics Features Included

Standard Tracking:

• Page views and sessions
• User demographics and interests
• Traffic sources and campaigns
• Device and browser information

Business-Specific Events:

• Service Interest - When users click on service cards
• Contact Intent - Contact button and form interactions
• VRV Pages Navigation - Cross-site navigation tracking
• Cybersecurity Interest - Specific cybersecurity page visits
• Theme Preferences - Light/dark mode usage
• Scroll Depth - User engagement measurement
• Page Load Performance - Site speed monitoring

Privacy Features:

• IP anonymization enabled
• No ad personalization signals
• GDPR-friendly configuration
• No Google Signals enabled

Recommended Goals Setup

In Google Analytics, create these Conversion Goals:

1. Contact Form Submission - Track /thank-you page visits
2. Service Page Visits - Track /cybersecurity and /services visits
3. VRV Pages Referrals - Track outbound clicks to pages.valorrate.com
4. Consultation Bookings - Track specific contact methods

Custom Reports to Create

1. Service Interest Report - Which services get most attention
2. Cross-Site Navigation - Traffic flow to VRV Pages
3. Business Conversion Funnel - From landing to contact
4. Performance Dashboard - Site speed and user experience

Separate Analytics Strategy

This analytics setup is completely separate from VRV Pages analytics, allowing you to:

• Track each site’s performance independently
• Understand different user journeys
• Measure cross-site referrals and navigation
• Optimize each site for its specific business goals
• Compare performance between your main site and web development division

Testing Checklist

• Analytics tracking code loads without errors
• Real-time data appears in Google Analytics
• Service card clicks are tracked
• Contact button clicks are tracked
• VRV Pages navigation is tracked
• Theme toggle usage is tracked
• Page load performance is measured
• Scroll depth tracking works

Remember to update your Privacy Policy to mention Google Analytics usage!